--- title: "Used Jaguar sales unaffected by controversial rebrand" date: 2025-06-02 url: https://marketcheck.uk/press/used-jaguar-sales-unaffected-by-rebrand type: post description: "Used Jaguar sales volumes have held steady following the brand’s recent electric vehicle strategy shift. Marketcheck data shows that consumer demand remains strong, with pricing and stock levels largely unaffected." --- # Used Jaguar sales unaffected by controversial rebrand Marketcheck, the UK's most significant data source on the UK used car market, has published statistics analysing the impact of Jaguar's 19th November rebrand on used car sales. According to Marketcheck's data, Jaguar's position in the used car market in the UK remains unaffected by its rebrand. Marketcheck analysed the daily sale of used Jaguars between 1st October 2024 and 31st January 2025 and found no significant change in the number of used cars sold per day in the UK following the 19th November. The average number of used Jaguars sold prior to the rebrand per day was 146 prior to the rebrand and 124 following the rebrand. ### Average used Jaguars sold per day **Prior to rebrand** **Following rebrand** All 146 - **124** Non-EV 128 109 EV 17 16 ![A graph with blue lines showing the daily sales of used Jaguars from 1st October 2024 to 31st January 2025](https://lh7-rt.googleusercontent.com/docsz/AD_4nXd8g1NecugGGnr_DW9ms01U6KqCOdWGCpl39a6og8C9_vGHbzLivR_COmTMTNzBtidgy78dNfLQzl0SJ3b8tVf3jIVwb2zIbG4xEPWod8LkRkn2k_7OuKPhYTU0oWSnGIC83x15yPFy5tTkiX9M_bU?key=zhwHp5zGaS69h9coKCi_3A) The drop in average sales appears to be largely the result of a December slump. Across all fuel types in October 2024, the month proceeding Jaguar’s rebrand, an average of 152 used Jaguars were sold per day. In December, the month following the rebrand, this fell to 101 used cars sold. However, by January, sales figures returned to a similar level to October with 147 cars sold. **Month** **Volume Sold per day** Oct-24 - **152** Dec-24 - **101** Jan-25 147 Looking at monthly sales figures over a longer time period, used Jaguar sales have remained consistent, with some potential signs of growth. Despite a reduction in November and December 2024, falling below the 4,000 mark, sales have ranged between 4,240 and 5,024 between April 2024 and April 2025. April 2025 saw an 11.88% increase compared with the previous April. There has also been no major change in the average last listed price over the year, with a 0.69% drop. ### Monthly sales used Jaguars **Month** **Sold** **Average Last Listed Price** Apr-24 - **4,240** £21,123.11 May-24 - **4,565** £21,028.15 Jun-24 - **4,275** £21,024.72 Jul-24 - **4,817** £21,038.47 Aug-24 - **4,532** £20,898.89 Sep-24 - **4,608** £21,121.66 Oct-24 - **4,727** £21,692.93 Nov-24 - **3,925** £22,397.37 Dec-24 - **3,127** £22,262.89 Jan-25 - **4,568** £22,084.47 Feb-25 - **4,575** £21,613.35 Mar-25 - **5,042** £21,605.74 Apr-25 - **4,748** £20,977.71 Alastair Campbell, Marketcheck UK, commented: “There appears to have been little impact on used sales following Jaguar’s controversial rebrand. Sales in used models have remained consistent, with some signs of growth in the latter part of our analysis. Marketcheck will continue to monitor trends across the UK used car market.” **ENDS** ### **About Marketcheck:** We are the best source of UK automotive data. We collate, enhance and manage more data on the UK used car sector than any other provider. For any automotive businesses we bring unprecedented access to live data to power apps, populate reports and get insight into the UK used car market. We track over 650,000 cars and 11500 dealers across 16k locations daily and match the data against the DVLA, SMMT and other data sources for normalisation and accuracy. [https://marketcheck.uk/](https://www.marketcheck.uk/) ### **Contact:** Alistair Harrison [alistair@ahcomms.org](mailto:alistair@ahcomms.org) ### **Notes to Editor:** **Date** **Volume of all Jaguar Sold** **Volume of Jaguar non-EV Sold** **Volume of Jaguar EV Sold** 01/10/2024 139 125 14 02/10/2024 160 122 38 03/10/2024 139 122 17 04/10/2024 156 137 19 05/10/2024 131 120 11 06/10/2024 149 132 17 07/10/2024 184 159 25 08/10/2024 80 76 4 09/10/2024 171 156 15 10/10/2024 150 128 22 11/10/2024 142 118 24 12/10/2024 162 150 12 13/10/2024 145 128 17 14/10/2024 174 150 24 15/10/2024 159 134 25 16/10/2024 146 137 9 17/10/2024 214 188 26 18/10/2024 190 172 18 **19/10/2024** **146** **129** **17** 20/10/2024 137 121 16 21/10/2024 145 130 15 22/10/2024 140 129 11 23/10/2024 143 128 15 24/10/2024 137 121 16 25/10/2024 153 134 19 26/10/2024 121 106 15 27/10/2024 150 133 17 28/10/2024 188 175 13 29/10/2024 134 115 19 30/10/2024 186 166 20 31/10/2024 156 133 23 01/11/2024 138 127 11 02/11/2024 125 113 12 03/11/2024 109 97 12 04/11/2024 164 147 17 05/11/2024 130 111 19 06/11/2024 144 129 15 07/11/2024 134 122 12 08/11/2024 141 125 16 09/11/2024 113 99 14 10/11/2024 106 90 16 11/11/2024 146 124 22 12/11/2024 148 129 19 13/11/2024 101 90 11 14/11/2024 146 121 25 15/11/2024 133 119 14 16/11/2024 126 116 10 17/11/2024 151 131 20 18/11/2024 155 129 26 **19/11/2024** **123** **110** **13** 20/11/2024 133 120 13 21/11/2024 164 153 11 22/11/2024 145 128 17 23/11/2024 112 95 17 24/11/2024 99 88 11 25/11/2024 128 108 20 26/11/2024 150 133 17 27/11/2024 108 94 14 28/11/2024 112 103 9 29/11/2024 120 106 14 30/11/2024 121 105 16 01/12/2024 89 79 10 02/12/2024 106 94 12 03/12/2024 111 97 14 04/12/2024 127 115 12 05/12/2024 130 119 11 06/12/2024 127 102 25 07/12/2024 80 68 12 08/12/2024 91 84 7 09/12/2024 129 120 9 10/12/2024 138 125 13 11/12/2024 144 117 27 12/12/2024 134 118 16 13/12/2024 162 150 12 14/12/2024 70 66 4 15/12/2024 133 123 10 16/12/2024 131 113 18 17/12/2024 91 78 13 18/12/2024 100 83 17 19/12/2024 98 88 10 20/12/2024 118 100 18 21/12/2024 67 55 12 22/12/2024 87 79 8 23/12/2024 73 67 6 24/12/2024 25 22 3 25/12/2024 17 15 2 26/12/2024 75 70 5 27/12/2024 108 92 16 28/12/2024 73 62 11 29/12/2024 112 93 19 30/12/2024 112 98 14 31/12/2024 69 62 7 01/01/2025 91 81 10 02/01/2025 105 89 16 03/01/2025 160 145 15 04/01/2025 109 95 14 05/01/2025 133 112 21 06/01/2025 153 129 24 07/01/2025 140 126 14 08/01/2025 115 98 17 09/01/2025 156 132 24 10/01/2025 144 130 14 11/01/2025 135 119 16 12/01/2025 107 96 11 13/01/2025 154 137 17 14/01/2025 144 125 19 15/01/2025 122 105 17 16/01/2025 148 126 22 17/01/2025 176 160 16 18/01/2025 184 163 21 19/01/2025 158 139 19 20/01/2025 132 112 20 21/01/2025 148 120 28 22/01/2025 162 145 17 23/01/2025 146 123 23 24/01/2025 147 123 24 25/01/2025 158 139 19 26/01/2025 120 96 24 27/01/2025 164 150 14 28/01/2025 142 122 20 29/01/2025 149 125 24 30/01/2025 199 165 34 31/01/2025 267 229 38