--- title: "MarketCheck Price™" date: 2026-07-20 url: https://marketcheck.uk/products/marketcheck-price type: page description: "Price a car wrong and you lose margin or the sale. MarketCheck Price gives real UK market values, updated daily and specific to the exact vehicle." --- # MarketCheck Price™ Price a car wrong and you either give away margin or watch it sit on the forecourt. Get the real market value, updated daily and specific to the exact vehicle, not a generic trim. [Request a free trial](https://marketcheck.uk/request-data-trial) ## Getting the price wrong is expensive Every car you buy, stock or lend against is a bet on its value. Miss it and the cost lands on your margin, your ageing stock or your risk. ### Price too high The car sits, ties up capital and ages, and you end up discounting it later anyway to move it. ### Price too low You hand margin straight to the buyer, on every unit, every month. ### Price blind Without live, vehicle-specific data you are guessing against a market that moves every day. ## Why the book lets you down Traditional price guides were built for a slower market. They cost you accuracy in exactly the places it matters most. ### The book - ✕ Updated monthly or quarterly, so it lags a fast-moving market - ✕ Values a generic trim, missing the equipment that sets a car apart - ✕ Covers a limited set of model years - ✕ Charged per lookup, so it gets expensive at scale ### MarketCheck Price™ - ✓ Refreshed daily to track live market conditions - ✓ VRM-level equipment and feature data on every valuation - ✓ Over 25 model years of coverage in one place - ✓ One API subscription, not a per-lookup meter ## The real market value, updated daily MarketCheck Price™ combines predictive machine learning with data aggregation from 11,000 dealers, over 675,000 retail listings and 120 data points, covering 98% of the UK automotive retail market. You get accurate valuations, pricing history and market dynamics in one place, with the VRM-level detail to understand exactly what a price reflects. - **1 billion** Data points - **98%** Retail market covered - **25+** Model years ## Built on machine learning and deep data Artificial neural networks analyse dealer inventories, historical pricing and behavioural insights to price faster, more precisely and at a fraction of the cost of legacy systems. ### Confirmed Neural networks and algorithms analyse data from dealer inventories, historical pricing and behavioural insights. ### Great coverage A database spanning over 25 model years, for broader coverage than traditional providers. ### Rich and accurate VRM-level equipment and feature data reflects precise vehicle content, more accurate than other price providers. ### Regular Daily data keeps valuations aligned with live market conditions and prices new model years faster. ## Accuracy you can prove When the price is right, you protect margin, turn stock faster and lend with confidence. MarketCheck Price™ backs every valuation with the data to show exactly why it is what it is. - Within 5% of actual transaction price across 25+ model years, a third of the error of traditional providers - Within 4% on 1 to 5 year-old vehicles, a further 1% better than legacy systems - neoVIN as-built MSRP with a full equipment and feature list on every price - Active comparable listings, so you can see whether a price sits high or low in the market ## Built for pricing decision-makers Typical users are CFOs, CROs, general managers, pricing analysts and product leads across the motor trade and finance. ### Dealers & marketplaces Inventory managers and online marketplace product managers pricing stock against the live market. ### Finance & lenders Captive finance remarketing and risk managers, and retail or wholesale lenders. ### Insurers Insurance asset-value managers confirming vehicle worth for claims and risk. ## A tiered API subscription ### Base The MarketCheck Price API, with VRM-level valuations and comparable listings. ### Premium Everything in Base, plus cached images for vehicle listings. ## Trusted by data-led motor and finance businesses Working with MarketCheck has been a pleasure. The speed of delivery, quality of work and data accuracy has been first class. The data via the API has transformed areas of our business, giving deep insight and new functionality for our website and mobile app. David James CEO, Total Car Check ## Related products and sectors - [Car Valuation Tools](https://marketcheck.uk/products/car-valuation-tools): Two market-backed prices for any UK car, by VRM or make and model. - [Auction Stock Analysis](https://marketcheck.uk/products/auction-stock-analysis): Track post-auction units to retail and see the margin gap. - [For car dealers](https://marketcheck.uk/automotive-sectors/automotive-dealers): Stock and price against the live market, benchmarked against peers. - [Pricing](https://marketcheck.uk/pricing): Self-serve API plans and custom-quoted data feeds. ## Test our data. Try the API for free or receive a test of the feed data. [Request your free trial](https://marketcheck.uk/request-data-trial)