MarketCheck Price™
Price a car wrong and you either give away margin or watch it sit on the forecourt. Get the real market value, updated daily and specific to the exact vehicle, not a generic trim.
Request a free trial Speak to an expertThe problem
Getting the price wrong is expensive
Every car you buy, stock or lend against is a bet on its value. Miss it and the cost lands on your margin, your ageing stock or your risk.
Price too high
The car sits, ties up capital and ages, and you end up discounting it later anyway to move it.
Price too low
You hand margin straight to the buyer, on every unit, every month.
Price blind
Without live, vehicle-specific data you are guessing against a market that moves every day.
The old way
Why the book lets you down
Traditional price guides were built for a slower market. They cost you accuracy in exactly the places it matters most.
The book
- ✕Updated monthly or quarterly, so it lags a fast-moving market
- ✕Values a generic trim, missing the equipment that sets a car apart
- ✕Covers a limited set of model years
- ✕Charged per lookup, so it gets expensive at scale
MarketCheck Price™
- ✓Refreshed daily to track live market conditions
- ✓VRM-level equipment and feature data on every valuation
- ✓Over 25 model years of coverage in one place
- ✓One API subscription, not a per-lookup meter
How it works
The real market value, updated daily
MarketCheck Price™ combines predictive machine learning with data aggregation from 11,000 dealers, over 675,000 retail listings and 120 data points, covering 98% of the UK automotive retail market.
You get accurate valuations, pricing history and market dynamics in one place, with the VRM-level detail to understand exactly what a price reflects.
The tech behind it
Built on machine learning and deep data
Artificial neural networks analyse dealer inventories, historical pricing and behavioural insights to price faster, more precisely and at a fraction of the cost of legacy systems.
Confirmed
Neural networks and algorithms analyse data from dealer inventories, historical pricing and behavioural insights.
Great coverage
A database spanning over 25 model years, for broader coverage than traditional providers.
Rich and accurate
VRM-level equipment and feature data reflects precise vehicle content, more accurate than other price providers.
Regular
Daily data keeps valuations aligned with live market conditions and prices new model years faster.
The impact
Accuracy you can prove
When the price is right, you protect margin, turn stock faster and lend with confidence. MarketCheck Price™ backs every valuation with the data to show exactly why it is what it is.
- ›Within 5% of actual transaction price across 25+ model years, a third of the error of traditional providers
- ›Within 4% on 1 to 5 year-old vehicles, a further 1% better than legacy systems
- ›neoVIN as-built MSRP with a full equipment and feature list on every price
- ›Active comparable listings, so you can see whether a price sits high or low in the market
Who it is for
Built for pricing decision-makers
Typical users are CFOs, CROs, general managers, pricing analysts and product leads across the motor trade and finance.
Dealers & marketplaces
Inventory managers and online marketplace product managers pricing stock against the live market.
Finance & lenders
Captive finance remarketing and risk managers, and retail or wholesale lenders.
Insurers
Insurance asset-value managers confirming vehicle worth for claims and risk.
Packages
A tiered API subscription
Base
The MarketCheck Price API, with VRM-level valuations and comparable listings.
Premium
Everything in Base, plus cached images for vehicle listings.
Partners & clients




Who it works for
Trusted by data-led motor and finance businesses
Working with MarketCheck has been a pleasure. The speed of delivery, quality of work and data accuracy has been first class. The data via the API has transformed areas of our business, giving deep insight and new functionality for our website and mobile app.
Explore more
Related products and sectors
Car Valuation Tools
Two market-backed prices for any UK car, by VRM or make and model.
Explore →Auction Stock Analysis
Track post-auction units to retail and see the margin gap.
Explore →For car dealers
Stock and price against the live market, benchmarked against peers.
Explore →Pricing
Self-serve API plans and custom-quoted data feeds.
Explore →Get started
Test our data.
Try the API for free or receive a test of the feed data.