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Used Jaguar sales unaffected by controversial rebrand

Marketcheck, the UK’s most significant data source on the UK used car market, has published statistics analysing the impact of Jaguar’s 19th November rebrand on used car sales.

According to Marketcheck’s data, Jaguar’s position in the used car market in the UK remains unaffected by its rebrand. Marketcheck analysed the daily sale of used Jaguars between 1st October 2024 and 31st January 2025 and found no significant change in the number of used cars sold per day in the UK following the 19th November. The average number of used Jaguars sold prior to the rebrand per day was 146 prior to the rebrand and 124 following the rebrand.

Average used Jaguars sold per day

Prior to rebrandFollowing rebrand
All146124
Non-EV128109
EV1716
A graph with blue lines showing the daily sales of used Jaguars from 1st October 2024 to 31st January 2025

The drop in average sales appears to be largely the result of a December slump. Across all fuel types in October 2024, the month proceeding Jaguar’s rebrand, an average of 152 used Jaguars were sold per day. In December, the month following the rebrand, this fell to 101 used cars sold. However, by January, sales figures returned to a similar level to October with 147 cars sold.

MonthVolume Sold per day
Oct-24152
Dec-24101
Jan-25147

Looking at monthly sales figures over a longer time period, used Jaguar sales have remained consistent, with some potential signs of growth. Despite a reduction in November and December 2024, falling below the 4,000 mark, sales have ranged between 4,240 and 5,024 between April 2024 and April 2025. April 2025 saw an 11.88% increase compared with the previous April. There has also been no major change in the average last listed price over the year, with a 0.69% drop.

Monthly sales used Jaguars

MonthSoldAverage Last Listed Price
Apr-244,240£21,123.11
May-244,565£21,028.15
Jun-244,275£21,024.72
Jul-244,817£21,038.47
Aug-244,532£20,898.89
Sep-244,608£21,121.66
Oct-244,727£21,692.93
Nov-243,925£22,397.37
Dec-243,127£22,262.89
Jan-254,568£22,084.47
Feb-254,575£21,613.35
Mar-255,042£21,605.74
Apr-254,748£20,977.71

Alastair Campbell, Marketcheck UK, commented: “There appears to have been little impact on used sales following Jaguar’s controversial rebrand. Sales in used models have remained consistent, with some signs of growth in the latter part of our analysis.

Marketcheck will continue to monitor trends across the UK used car market.”

ENDS

About Marketcheck:

We are the best source of UK automotive data. We collate, enhance and manage more data on the UK used car sector than any other provider.

For any automotive businesses we bring unprecedented access to live data to power apps, populate reports and get insight into the UK used car market.

We track over 650,000 cars and 11500 dealers across 16k locations daily and match the data against the DVLA, SMMT and other data sources for normalisation and accuracy.

https://marketcheck.uk/

Contact:

Alistair Harrison
[email protected]

Notes to Editor:

DateVolume of all Jaguar SoldVolume of Jaguar non-EV SoldVolume of Jaguar EV Sold
01/10/202413912514
02/10/202416012238
03/10/202413912217
04/10/202415613719
05/10/202413112011
06/10/202414913217
07/10/202418415925
08/10/202480764
09/10/202417115615
10/10/202415012822
11/10/202414211824
12/10/202416215012
13/10/202414512817
14/10/202417415024
15/10/202415913425
16/10/20241461379
17/10/202421418826
18/10/202419017218
19/10/202414612917
20/10/202413712116
21/10/202414513015
22/10/202414012911
23/10/202414312815
24/10/202413712116
25/10/202415313419
26/10/202412110615
27/10/202415013317
28/10/202418817513
29/10/202413411519
30/10/202418616620
31/10/202415613323
01/11/202413812711
02/11/202412511312
03/11/20241099712
04/11/202416414717
05/11/202413011119
06/11/202414412915
07/11/202413412212
08/11/202414112516
09/11/20241139914
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11/11/202414612422
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